Louise Karch reviewed books for the Canadian Book Review Annual before writing her first book NAMEfluence: How to Name Your Business. Louise, a cross between a Harvard professor and Bette Midler in sensible shoes, is a recovering comic, noble brand expert, activist and ad agency muse. Her audiences gain practical wisdom they can use right/write away. Louise is a consultant and speaker who provides branding and marketing advice to professionals for business growth. She lives in Canada and Australia.